Some daring dancers spray painted their entire bodies in silver and gold. In the largest and most famous discos, such as Studio 54, journalist Ed McCormack observed fashions that varied “from Pierre Cardin suits to silver cosmic clothing, from Halston originals to backless halters, through all the shades, cycles and fetishes of chic, camp and queer, until it culminate in the truly bizarre ensemble of one muscular young madman who sport a leather aviator’s cap, smoked Captain Midnight goggles and red plastic clothespins clamped onto his bare nipples.” Dancers, encouraged by promoters, often wore especially outrageous costumes. Reflecting the idea that “discos are nothing if not a fantasy world, where you can change your identity by changing your costume,” discotheques became places where glamour and fantasy reigned. According to Anne-Lise Francois, in the 1970s, people wore clothes that stood out in order to fit in.Ī Period Where Glamor and Fantasy Reigned Exaggerated fashion trends showed the growing acceptance of anti-conformity, self-actualization, and revolt against convention. Continuing the “Peacock Revolution” of the 1960s, 1970s menswear broke from the standard, austere suit and tie combination that had dominated since the turn of the nineteenth century.Īs many of the trends and ideals of the 1960s counterculture and radical movements gradually came to influence mainstream fashion, clothing became an increasingly colorful expression of individual choice. It was an era when women, no longer limited to strict fashion industry dictates, could choose a variety of hemlines, wear pants in nearly all situations, and discard the restrictive undergarments of the past.
In the 1970s, fashion reached new levels of creative expression and, some might say, ostentation for men and women. Bell bottoms, polyester, platform shoes, jumpsuits, halter dresses, hot pants, colorful leisure suits, loud patterns, sequins, glitter, and gold lamé.
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